CANI Consulting Group is a content marketing firm that specializes in creating and curating promotional and educational content for corporate clients.
What does that mean? It means that if your business relies on customers being aware of and trusting your brand, CANI can help. For example: a medical or dental practice that needs to attract new patients; a fitness center that needs to increase memberships; a restaurant that needs to increase patrons and sales; a property management company that needs to lease apartments, or even an employer that wants to encourage their employees to participate with their wellness programs and live a healthier lifestyle. CANI will work with you to develop, improve, or manage a content marketing strategy that is designed to ensure that your business achieves its goals.
What is content marketing? Content marketing is a way of attracting new customers or clients by sharing information and knowledge that establishes you as a credible and trusted expert in your field.
How does it work? Your business has specialized skills, expertise, or knowledge in a specific area, right? And that knowledge is useful to other people, right? (Hopefully you answered YES to both of those questions.) In traditional marketing strategies businesses spend money to promote the skills, expertise, and knowledge that they have without actually sharing any of it with the public. This means that if a customer wants to access any of that knowledge or learn whether or not the business is credible, they have to rely on the experiences of others (word of mouth, BBB Ratings, Yelp and TripAdvisor reviews, etc.) or take a leap of faith to find out for themselves. Though this method of marketing has been successful for many years, the internet has provided a convenient way for customers to discover companies based on their expertise and knowledge rather than solely on their advertisements.
Are you a restaurant owner? People searching for recipes, wine pairings, or advice on choosing a quality restaurant should find that information on your website, blog, and Facebook page in addition to your promotions.
Are you a dentist? People searching for advice on getting whiter teeth, relieving the pain of sensitive teeth, or which mouthwash to use should find that information on your website, blog, and social media pages.
You get the idea…
A content marketing strategy allows businesses to remain in constant contact with their customers and to make them aware of their knowledge and expertise by creating educational and informational content that is distributed through websites, blogs, newsletters, eBooks, podcasts, webinars, social media, and a number of other mediums.
Combining content marketing with your traditional marketing strategy allows you to build a relationship with your future customers and clients; ensuring that YOU are the trusted expert that they choose when they are in need of a product or service that you provide.
Our services include:
- Website Design and Development
- Newsletter Services
- Social Media Management
- Blog Creation and Management
- Press Releases
- Consulting and Training
Contact us at: email@example.com to schedule an appointment.