CANI Consulting Group is a content marketing company whose primary business is creating and curating health and wellness specific content for corporate clients.
What does that mean?
It means that if your business operates in the health and wellness space- for example if you’re: a medical or dental practice trying to attract new patients; a fitness center trying to increase memberships; a chiropractor or massage therapist trying to grow your client list; or even an employer trying to encourage your employees to participate with your wellness programs and live a healthier lifestyle- CANI can help. We work with you to develop, improve, or manage a content marketing strategy that is designed to ensure that your business achieves its goals.
What is content marketing?
Content marketing is a way of attracting new customers or clients by sharing information and knowledge that establishes you as a credible and trusted expert in your field.
How does it work?
Your business has specialized skills, expertise, or knowledge in a specific area, right? And that knowledge is useful to other people, right? (Hopefully you answered YES to both of those questions.) In traditional marketing strategies businesses spend money to promote the skills, expertise, and knowledge that they have without actually sharing any of it with the public. This means that if a customer wants to access any of that knowledge or learn whether or not the business is credible, they have to rely on the experiences of others (word of mouth, BBB Ratings, Yelp and TripAdvisor reviews, etc.) or take a leap of faith to find out for themselves. Though this method of marketing has been successful for many years, the internet has provided a convenient way for customers to discover companies based on their expertise and knowledge rather than solely on their advertisements.
A content marketing strategy allows businesses to make customers aware of their knowledge and expertise by creating educational and engaging content that is made available through their website, blogs, newsletters, eBooks, podcasts, webinars, social media, and a number of other mediums.
So we just give away the information for FREE…how does that help?
The internet has created a type of DIY (do it yourself) mentality with regards to the way that many people seek out knowledge and information. People are more likely to use search engines to find the solution to their problem before seeking out an expert to solve it for them. Tooth ache? Back Pain? Need to shed a few pounds? Suggested solutions to these problems (and many more) can be found in abundance on the internet. Although some of these problems can be resolved with the person taking a few proactive steps, there are a number of other problems that they may experience which will require the help of a professional. And who are they likely to trust in those situations? The answer -of course- is the professional (doctor, dentist, personal trainer, etc.) whose website, blog, or facebook page they have come to trust for help and advice in that specific area.
Combining content marketing with your traditional marketing strategy allows you to build a relationship with your future customers and clients; ensuring that YOU are the trusted expert that they turn to when they have a problem that requires your professional services.
Our services include:
- Website Design and Development
- Newsletter Services
- Social Media Management
- Blog Creation and Management
- Wellness Program Marketing and Promotion
- Press Releases
- Consulting and Training
Contact us at: firstname.lastname@example.org to schedule an appointment.