This past Sunday the world watched as quarterback Russell Wilson and his Seattle Seahawks dismantled the Denver Broncos in Super Bowl XLVIII. In a post game interview with Wilson he credited his father as a major contributor to his success; saying that he (his father) would always ask him, “why not you?” According to Wilson, his father would pose that question as a way of encouraging him to think beyond his perceived limitations. Somebody is going to be the quarterback that leads their team to a world championship; why not you?
Harrison Wilson left his son with a powerful lesson that can be applied to many areas of life, including content marketing. Everyday we see information being shared, discussed, and referenced on the internet. Whether it’s an Instagram image with a motivational saying on it, a blog post that sparked a debate about a certain topic, a SlideShare presentation that helps us understand a topic better, an educational infographic, or an inspirational YouTube video; someone had to create that content- why can’t that someone be you?
You are an extremely knowledgeable expert in your field. You are just as capable of creating similar (possibly even better) content to that which is attracting so much attention online. So again I ask; why not you? Perhaps you don’t know where to begin or what you should share. Maybe you don’t feel like you’re a good writer and that is holding you back. Or maybe you simply don’t know how to present your idea. Those are more “details” than roadblocks. Below are 3 ideas you can use to begin creating your own custom content to share with the world:
1. Answer the questions you are most often asked.
- Being a professional, it is likely that you are asked a number of questions about your field every day by your patients, clients, family, and friends. Truth be told, you probably even get asked questions by strangers as soon as they learn what you do professionally. Over time, you might notice that many of these individuals are asking very similar questions. Rather than getting annoyed that you have to keep on repeating the same thing over and over again, consider using those questions as the topic of the content that you will produce.
2. Teach don’t preach.
- Regardless of the way that you choose to present the content, it is important to remember that people typically don’t want to receive a lecture. Your purpose is to educate your audience, so be sure to engage with them using a dialogue that is clear, concise, and conversational. Selecting a topic that you’ve previously discussed with individuals should make this task easier for you. Pretend you’re speaking to one of those individuals directly through your content.
3. Experiment with different mediums for your content.
- Write a blog. WordPress is an excellent and easy to use platform to get you started. (Did I mention that it’s free?)
- Create a YouTube video. Most phones and computers come standard with built-in video cameras. Hit record and speak your response into the camera. Then upload the video to YouTube and share it with the world. CAUTION: Be aware of your surroundings. Make sure no embarrassing scenery or extras make unwanted cameos in your video.
- Combine a concise version of your response with an applicable stock image or better yet a custom image from your business. Use a photo editing program to overlay the text on top of the image to create a new original image that can be shared on Instagram, Facebook, and Twitter.
Remember there are people out there that are creating the content that gets shared every day. In many cases these individuals are not any more qualified to speak on these topics than you are; the only real difference between you and them is that they do it. People will continue to seek out the advice and guidance of experts when they need help. Someone has to be that expert; why not you?
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Have you ever woke up and immediately started to dread the day at hand? One of those days where your schedule seems to be overflowing with meetings, deadlines, quotas, the kids’ after-school activities, and a whole host of other responsibilities. You almost wish you could bury your head under the sheets and make it STOP! It turns out that this type of negative approach to the day may be contributing to a self-fulfilling prophecy of misery for your day. Research has shown that our mental attitude has a profound effect on the way that we interpret various events.
Perception is everything
In her article, “7 Keys To Having A Positive Mental Attitude” Nancy Friedman highlights the power of a positive mental attitude (PMA) through the telling of a funny story about a brother and a sister. The story goes that a brother had finally had enough of his sister’s constant, overly positive attitude so he derived a plan to bring out the worst in her one Christmas morning. He wrapped up some horse manure in a box and placed it under the tree; knowing that there was no way that anyone could be positive about receiving such a crappy gift (pun intended). He watched with eager anticipation as his sister grabbed the box and gave it a shake in an attempt to determine its contents. She unwrapped it and finally the moment of truth was at hand; his sister’s positive attitude was about to come crashing down and he couldn’t wait. However, to his dismay, his evil plot failed as he watched his sister excitedly yell, “Where’s the pony?!”
While this story may be a little extreme, the lesson is unmistakable. Our mental attitude has a major impact on the way that we interpret the world around us. If we can start the day with a positive mental attitude, no matter how overwhelming our schedules may be, it will be more productive, less stressful, and more enjoyable than if we go into it with a sense of trepidation and filled with negativity.
5 Ways you can boost your PMA and ‘seize the day!’
- 1. Create a morning exercise routine.
- Get your body moving first thing in the morning. Exercise gets your blood flowing and releases dopamine and endorphins that help boost your PMA.
- 2. Spend at least 10 minutes reading something positive.
- Don’t read the news (it’s usually depressing). Instead, read something positive and motivational. This could be motivational quotes, a motivational or self-improvement book; anything that helps boost your attitude. NOTE: Social Media (Facebook, Twitter, Etc…) does not qualify as motivational content. I know there are motivational pages -like CANI’s- but your newsfeed can be a harmful distraction so avoid social media and stick with books and blogs.
- 3. Meditate.
- Don’t know how? Learn! There are many methods that you can research(Transcendental Meditation, Buddhist, etc). Find one that you are comfortable with and practice it. Most methods have you focus on breathing or a mantra to help put the mind into a trance-like state, allowing it to reset. There are a number of studies that show the positive effects that meditation has and how it contributes to a PMA.
- 4. Take inventory of the positives in your life.
- Rather than thinking about all of the things you must do today, begin by being grateful for the things that you have: health, a home, food, your job, etc… Beginning your day with an attitude of gratitude will contribute greatly to your PMA.
- 5. Create a top 5 “to do” list the night before.
- Eliminate the need to overwhelm yourself in the morning by starting your day with a ready-made list of the first 5 things you will do today. Focus on getting through that list before you worry about any of the other things you must do. Allowing yourself to feel a sense of accomplishment will help you approach the remainder of your tasks with the right attitude.
Try to incorporate some or all of these items into your routine and begin your day energized and positive.
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Friedman, N. (2005). 7 Keys To Having A Positive Mental Attitude. Business Credit, 106(7), 78.