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Thank you for your submission we’ll notify you when the book is finished and available for purchase. You may also want to check out this great book by Timothy Ferriss




CANI Consulting Group is a content marketing firm that specializes in creating and curating  promotional and educational content for corporate clients.

What does that mean? It means that if your business  relies on customers being aware of and trusting your brand, CANI can help.  For example: a medical or dental practice that needs to attract new patients; a fitness center that needs to increase memberships; a restaurant that needs to increase patrons and sales; a property management company that needs to lease apartments, or even an employer that wants to encourage their employees to participate with their wellness programs and live a healthier lifestyle. CANI will  work with you to develop, improve, or manage a content marketing strategy that is designed to ensure that your business achieves its goals.

What is content marketing? Content marketing is a way of attracting new customers or clients by sharing information and knowledge that establishes you as a credible and trusted expert in your field.


How does it work? Your business has specialized skills, expertise, or knowledge in a specific area, right? And that knowledge is useful to other people, right? (Hopefully you answered YES to both of those questions.) In traditional marketing strategies businesses spend money to promote the skills, expertise, and knowledge that they have without actually sharing any of it with the public. This means that if a customer wants to access any of that knowledge or learn whether or not the business is credible, they have to rely on the experiences of others (word of mouth, BBB Ratings, Yelp and TripAdvisor reviews, etc.) or take a leap of faith to find out for themselves. Though this method of marketing has been successful for many years, the internet has provided a convenient way for customers to discover companies based on their expertise and knowledge rather than solely on their advertisements.

Are you a restaurant owner? People searching for recipes, wine pairings, or advice on choosing a quality restaurant should find that information on your website, blog, and Facebook page in addition to your promotions.

Are you a dentist? People searching for advice on getting whiter teeth, relieving the pain of sensitive teeth, or which mouthwash to use should find that information on your website, blog, and social media pages.

You get the idea…

A content marketing strategy allows businesses to remain in constant contact with their customers and to make them aware of their knowledge and expertise by creating educational and informational content that is distributed through  websites, blogs, newsletters, eBooks, podcasts, webinars, social media, and a number of other mediums.

socialmedia Combining content marketing with your traditional marketing strategy allows you to build a relationship with your future customers and clients; ensuring that YOU are the trusted expert that they choose when they are in need of a product or service that you provide.

Our services include:

  • Website Design and Development
  • Newsletter Services
  • Social Media Management
  • Blog Creation and Management
  • Press Releases
  • Consulting and Training

Contact us at: to schedule an appointment.

It’s not a stretch…to say this is a must read blog!

Fitness Defined by Bob Bateson


Nothing beats or feels better than a good stretch and there are a number of benefits that we receive from stretching our muscles. So it is definitely something that we should all be doing; however did you know that there are certain types of stretches that, although they feel good are failing to produce the desired results?

In fact, right now you can probably observe individuals that are engaging in stretching exercises that may be counterproductive for the activity that they are preparing to perform.  Case and point,

this guy:

Or this girl:

Ok, so I guess you don’t have to be a genius to figure out that besides their choice of clothing, these two subjects might be doing a couple of other things wrong.  But what about this next guy who is preparing to go for a run?

While this stretch looks good and is quite common (in…

View original post 1,038 more words

Why does exercise make us feel so good?

This is your brain on the couch


This is your brain on exercise



Depending on your age,  you may or may not be familiar with the above reference. Throughout the 90’s there was a popular public service spot that showed a person holding up an egg and saying, “this is your brain.” They would then crack the egg into a hot frying pan and say, “this is your brain on drugs. Any questions?” It was a simple but powerful spot that effectively demonstrated that doing drugs causes harm to the brain. Since that time technology has advanced to a point where functional magnetic resonance imaging (fMRI) has allowed us to capture actual images of how the brain responds to various activities. Using this technology scientists have been able to generate pictures like those above and  uncover the science behind something that we already know; exercise is not only good for us… it makes us feel good too. But why?

Increased Endorphin Levels:

Endorphins are chemicals that our bodies produce in response to various stimuli such as: pain, excitement, love, sex, and (you guessed it) EXERCISE. Endorphins act as neurotransmitters connecting pathways within the brain, blocking pain receptors and creating an overall sense of well-being or happiness.  The term endorphin is actually derived from the words endogenous (created internally) and morphine (an opium-based narcotic typically used for pain relief) which provides further insight into the effects that endorphins have on the brain.

A number of studies have been done that link exercise to increased endorphin levels. One such study was performed by the Department of Health and Sport Science at the University of Richmond, VA. The study found that the endorphin levels in a test group were nearly 39% higher after exercising for 45 minutes. The invorgation and positive sensations created by these high endorphin levels is often referred to as a “runner’s high” and can last for a couple of hours after completion of the exercise.

exercise bike

Increased  Dopamine Levels:

Also contributing to this extended “high” is dopamine. Dopamine is a neurotransmitter (chemical substances that transfer signals to neurons) that is at the heart of our brain’s reward center. When our body experiences a reward (something  it perceives as good) the neurons release dopamine which then binds with the dopamine receptors on neighboring neurons; quickly spreading the message that whatever we are doing right now is good and we should keep doing it. Typically once the message has been passed, the dopamine is reabsorbed and recycled for future use. Many addictive drugs like cocaine, heroine, and caffeine effect dopamine levels by blocking the removal of dopamine from the communication process. This leaves the neurons overloaded with dopamine and the users feeling a heightened state of pleasure long after the activity is completed and craving more when the dopamine is finally removed.

Dopamine Pathways. In the brain, dopamine play...

Dopamine Pathways. In the brain, dopamine plays an important role in the regulation of reward and movement. As part of the reward pathway, dopamine is manufactured in nerve cell bodies located within the ventral tegmental area (VTA) and is released in the nucleus accumbens and the prefrontal cortex. Its motor functions are linked to a separate pathway, with cell bodies in the substantia nigra that manufacture and release dopamine into the striatum. (Photo credit: Wikipedia)

A number of studies have shown a positive correlation between exercise and dopamine production. When we exercise the rewards center of our brain is activated and our neurons release a large amount of dopamine. These high levels of dopamine take longer to reabsorb and remain in the synapses longer. This creates a natural effect that is similar to the one created by drugs, where the individual experiences pleasure for an extended period after the activity has been completed.

There are a number of other factors that contribute to our overall  sense of feeling good after exercise, but endorphins and dopamine are two of the primary contributors. Exercising daily ensures that we are at our best: physically, mentally, and emotionally.

For more great health and wellness information follow this blog, visit our website, and connect with us on:

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